Tracking, Analytics & BI
Measure what matters.
GA4, GTM, server-side, Consent Mode v2 and business intelligence. A setup that works under GDPR — and actually gets used.
At a glance
We build tracking architectures that measure reliably, capture consent properly and feed marketing, product and leadership reports.
The challenge
Data gaps, double-counted conversions, broken consent setups — the classics. We make tracking explainable, auditable and scalable.
What we do
- →Tracking concepts and measurement plans
- →GA4 / GTM / server-side tagging
- →Consent Mode v2 and CMP integration
- →Conversion tracking for SEA, social, programmatic
- →Looker Studio and BigQuery reporting
- →Data layer standards and QA
Our approach
- Step 1
Audit
Setup, data quality, consent.
- Step 2
Concept
Measurement plan and data layer.
- Step 3
Build
GTM, server-side, CMP.
- Step 4
Reporting
Looker Studio, BigQuery.
- Step 5
Maintenance
Tests, releases, documentation.
Benefits
- • Reliable data as a basis for decisions
- • GDPR-compliant and audit-ready
- • Less reliance on platform data
- • Faster learning cycles in marketing
Who it's for
- • Online shops with complex funnels
- • B2B with CRM and lead logic
- • Brands with high compliance requirements
- • Companies before relaunch or migration
Frequently asked
Related services
Let's talk.
We get back to you within 24 hours with an honest first take. Free and without obligation.
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