About us
Since 1999. Owner-led. Independent.
No corporate parent, no investors, no agency network — but 25+ years of experience and the freedom to align every recommendation with the best outcome for our clients.
Founder & Managing Director
Joanna Piekos.
When Joanna Piekos co-founded spacedealer with Martin Werle in 1999, online marketing was still finding its feet. What started as pioneering work has grown into one of Germany's most experienced owner-led digital agencies. Joanna combines strategic thinking, technical depth and a sharp instinct for market shifts. Her approach: don't follow the market — help shape it.
„Anyone who genuinely understands complex markets doesn't need slogans — they need results."
- Co-founder & Managing Director since 1999
- Specialised in regulated industries
- 150+ client projects led personally
- International DACH campaigns
What sets us apart
- • 25+ years of experience · 150+ client projects · 100% owner-led
- • Specialised in complex and regulated industries
- • Certified Google Premier Partner and Microsoft Elite Partner
- • A dedicated point of contact for every project
- • Cross-functional team across SEO, tracking, paid and strategy
How we work
- • Transparent processes, clear reporting
- • Honest advice, concrete outcomes
- • Everything in-house, in person, in Germany
- • Plain language instead of jargon
- • Measurable results with transparent reporting
Certifications & awards
Officially certified expertise from Google, Microsoft, Meta, BVDW and iBusiness.
